So many explainer videos go ignored. Look at YouTube, Most cartoon Explainer Videos do less than 100 views. This is not a joke. It is a reality. Making an explainer video that people want to watch takes more software to generate a cheap animation. AI-created videos are also a huge mistake, as no one trusts computer-created content. If you can get someone to draw it for a couple grand, the audience will know it and they won't care!
You have three seconds to grab attention to avoid the "skip button", and if the content isn't relevant to them based on optimization, it's unlikely to be served to the right person. No one watches explainers for fun. Either you are relevant to them, or not. You need a live-action explainer video that combines a host or real person's voice-over, your assets, screengrabs, motion graphics, and an optimized structure with a tutorial feel so potential customers can find it on YouTube and Google when searching for answers.
Google's algorithms are amazingly complex these days. It takes more than hashtags and descriptions to be found. Quality content comes first and foremost, so at Brainiac we do your keyword research before writing the script, not after. This allows the algorithm to find all the information it needs in the video itself, to show relevance in search results for your specific software or service. When you book a script call with Brainiac, we guide you through all of the best practices that can help you reach the exact audience member that you are looking for. explainer video production The following list is extremely important for SAAS marketing, B2B Marketing and Software Marketing.
Wellfound - Amazing SAAS recruitment platform for Founders to find great talent and Saas candidates to find great companies. We love the people we have met through the Wellfound (formerly Angellist) community.
Product Hunt - Product Hunt lists products and allows users to upvote the product or service, bringing exposure to your Saas. This is Saas Marketing at its best. They are a necessity when launching an app or tech product, and can garner you the hype and respect that magazines like Forbes Innovation Report do, provided the upvotes are many.
Capterra - Capterra features a large directory of both Software and Service providers. Where it lacks in social media and networking function, it makes up for in its vast collection of companies and software solutions.
G2.Com - Like Capterra, G2 is an endless directory of software companies and SAAS service providers. Unlike Product Hunt, there's not a lot of fast hype here, more slow review processes for service providers, however, they are a strong directory and important to list on.